Alternative culture has become a commodity which is being enculturated at progressively faster speeds, this has encouraged major and dependent organisations to develop tools to further accelerate this process. For example companies such as Indify and Instrumental are powered by algorithms, the program detects the fastest growing artist profiles on social media and streaming platforms, then charges a premium to its clients for the collected data. These programs better facilitate already established cultural organisations, by allowing privileged entities the advantage when sourcing new talent. These are but a few evolving programs of the cultural cartel, a notion that the present study will later posit as a key instigator in the evolution of subculture and post-subculture.
